The name of the company stems from the belief that our music will never truly be perfect. When artists first begin their journey, they tend to be their own harshest critics, even when people genuinely enjoy their work. While achieving perfection in this industry is not feasible, pursuing it is an important part of becoming a master of your craft. It's about finding flaws, understanding what can be improved, and pushing our work beyond what we once thought was possible.

Founder Peter C. Velez has followed this principle for the past 15 years, not just in audio, but in video production and content creation as well. With over eight years in the production business, Peter has built a reputation for his quality of his work. What started with learning the basics of music production eventually grew into a career spanning sound engineering, editing, live events, and content creation in both New York's nightlife scene and the corporate production world.